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The Wellness Generation: Will Gen Z Change the Food and Beverage Industry? | What If Media Group
New study shows millennials are drinking less, enjoying it more | Pittsburgh Post-Gazette
Alcohol, Millennials and Gen-Z - Leisure e-Newsletter
Gen Z drinking habits: 'I'm more interested in the gym and watching TV'
Millennials, Gen Z Drinks Less and Drags Down Alcohol Sales
Gen Z is more sober than any other generation, why is this the trend? - Deseret News
Why Gen Zers are growing up sober curious - BBC Worklife
Gen Z for zero tolerance: why British youth are turning off booze | Alcohol | The Guardian
5 Stats Behind the Gen Z Drink Trend That's Not Going Away - Drink Ripples
Gen Z wine drinkers in the US buck the trend of increased wine consumption frequency during 2020 - Wine Intelligence
Gen Z Alcohol Trends: Insights into the Drinking Habits of Gen Z | Numerator
Do Millennials & Gen Zers Drink More Than Their Parents? | NERC
Gen Z drinkers in Australia are now drinking wine more frequently than Millennials- Wine Intelligence
Alcohol, Millennials and Gen-Z - Leisure e-Newsletter
5 Stats Behind the Gen Z Drink Trend That's Not Going Away - Drink Ripples
How Gen Z's are changing the alcohol industry - Think with Google
Gen Z-ero tolerance: Brits born between 1995 and 2012 drink less alcohol than any other generation | Daily Mail Online
Gen Z Alcohol Trends: Insights into the Drinking Habits of Gen Z | Numerator
Gen-Z on the market - Alcohol, sex, drugs and substitutes - Arthur Guiot - International Advertiser
Gen Z Alcohol Trends: Insights into the Drinking Habits of Gen Z | Numerator
Drug use, drinking, smoking, sex on decline among Gen Z
Young People in UK Don't Drink Alcohol Because It's 'Cool Now' - Bloomberg
Why millennials and Gen Z are helping lead the zero-proof drink surge | CBC Radio
New insights to help you understand the Gen Z drinker - Drink Ripples
The Kids Will Probably Be Alright - Looking at Generation Z Trends - SpitBucket
Gen Z and Millennial consumers in the US look to purchase lower and non- alcoholic wine more than older drinkers, motivated by aligning with their peer group and reducing calorie intake- Wine Intelligence
Millennials Are Drinking Less—But Still Not Sober - The Atlantic